The communications team at Ronald McDonald House BC (RMHBC) gave Gary the task of designing their self-return donation form to both fund raise and inform the public on the House’s key services and vision. The messaging focused on explaining the growing number of occupancies at the House and how these services impacted families positively while they received treatment for their seriously ill and/or recovering child.
The finished piece appeared around the House in strategic places and also were mailed out to existing donors. The Canada Post self-return sealable envelope was an added feature making it easy for donors to complete the forms and return them to the House.