The Emblem and Wordmark
Below is a series of studies that Gary explored with the client. This creative process was a helpful tool in bridging the dialogue about the company’s services and mission into visual representation. What best depicted the Lifestyle Protector culture, was how it represented the five step building blocks needed to attain financial success (seen in the five petals), and the importance of protection and growth (seen in the framing of the flower).
If you would like to see more on Lifestyle Protector’s designs from Gary, please click here for other print collateral, or here to see supplement promotional design material.